Everyone but Apple joins new "buy once, play anywhere" group

[techpr]

Buying a movie online is simple; it's watching it on the device you want that's hard. The movie studios have been reluctant to allow DVD burning from online stores (and when they do, it doesn't always work), spawning a whole cottage industry of creative solutions for getting digital downloads onto the TV set.

More... (http://digg.com/apple/Everyone_but_Apple_joins_new_buy_once_play_anywher e_group_2)