10,000 Frozen iPods Inside Popsicles Giveaway

[techpr]

After decades of popsicle promotions that included prizes printed on the stick, Brazilian ice-cream company Kibon has taken it to a new level by including the actual prize inside the popsicle: they will manufacture 10,000 specially made propsicles, identical in size and color to the actual thing, frozen with iPod shuffles inside.

More... (http://digg.com/apple/10_000_Frozen_iPods_Inside_Popsicles_Giveaway_3)