What's next for the AppleTV?

[techpr]

How long can Apple's set-top-box remain Steve Jobs' hobby? Here's a list of what's missing, and where the AppleTV might be heading. "I get the feeling that Apple has not unleashed the full potential of the AppleTV because its ecosystem, like the one developed for the iPod, isn’t fully in place."

More... (http://digg.com/apple/What_s_next_for_the_AppleTV)