Superfans and Noobs: Matt Haughey on How Ads Really Work

[techpr]

"The obvious way to make the most money possible is to plaster your sites in as many ads as your visitors can stand. But if you look at your traffic, chances are you'll lose little by *turning ads off completely* for your biggest fans."

More... (http://digg.com/design/Superfans_and_Noobs_Matt_Haughey_on_How_Ads_Really _Work)