Inside (sort of) Apple's industrial-design machine.

[techpr]

When I asked Paul Kunkel, author of the 1997 book AppleDesign, for tips on obtaining interviews, he laughed and said, "Go sit outside the design-group offices with a pizza." What follows is as clear a picture of the Apple design process as we could get

More... (http://digg.com/apple/Inside_sort_of_Apple_s_industrial_design_machine)