Harvard Professor: "Apple Generated $400 Million of Free iPhone Publicity"

[techpr]

"No other company has ever received that kind of attention for a product launch," Yoffie says. "It's unprecedented."...The company's masterful buzz machine has helped generate record profits (thanks to the worldwide digital music cultural icon, the iPod)

More... (http://digg.com/apple/Harvard_Professor_Apple_Generated_400_Million_of_F ree_iPhone_Publicity)